I have an answer to that question. It’s due to shipping and customs duties. It’s just really darn expensive to ship these patterns halfway around the world by air. Whenever we prepare a large shipment for our Australian distributor, I’m always shocked (shocked!) at what the shipping cost is on the order. And then they pay import duties on top of that. That pricing has to get reflected in the retail price charged for the patterns in Australia.
Two pieces of good news, though. We’ve worked with our Australian distributor this year to implement a roughly 10% price cut in Australian dollars on the patterns. You may not see that yet at retail as stores clear their current inventory, but you should see pricing drop in the near future. Also, the Sunday Brunch is the next pattern on our list to do as a digital release. Just a little patience, here, and it will be available for you as a download.