relaunch of the building a creative brand series with creativebug

A few years ago, Liesl and I were invited by our friends at Creativebug to participate in creating a series about how to develop and build a creative brand. We spent some time filming our part in San Francisco during the summer, and the series was released in the fall. When we were finally able to see the finished product, we were impressed with the knowledge and insights shared by all the participants and by the way Creativebug had edited everything together to create a really solid series on how to go about creating a brand and launching a company.

We’ve always been very proud that we were able to be a part of the series, and we’ve been a little sad because the series hasn’t been available for others to view for about four years now.

Well, we’re happy to say that this has changed! Creativebug has decided to relaunch the series, and that gives you another chance to participate.

Building a Creative Brand

The five-part original series will start you on your path to running your own creative business. It covers much of what you need to know to discover, build, and elevate your creative brand. Each episode features straight talk with creative business owners including artist and illustrator Lisa Congdon, Christine Schmidt from Yellow Owl Workshop, fabric designer Heather Ross, craft book publisher Melanie Falick, and us.

Here’s a teaser for what you’ll see in the series.

Each week for the next five weeks, a new episode in the series will be available. Topics covered include identifying your brand, business nuts and bolts, licensing artwork and fabric, how to publish a book, and maintaining a work-life balance. In addition to hours of valuable advice, this class comes with a 100-page PDF download filled with expert tips, bonus interviews and worksheets.

Throughout the series, you’ll learn how to:

  • Create your brand identity
  • Work on a business plan
  • Understand business finances
  • Grow your business over time
  • Understand the pros and cons of licensing artwork
  • Approach editors and submit book proposals
  • Balance life and work

Participation in the series includes all these benefits:

  • A high-quality e-course with hours of advice from professionals on how to launch your creative business
  • Five HD video lessons you can access online anytime, anywhere
  • A 100-page PDF course hand-out, with tips, samples, interviews, worksheets, and web references
  • The ability to leave comments, ask questions, and interact with other students

You can visit the Creativebug site to find more information about the series and sign up to participate.



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