introducing the named collection for fall 2015

We’re proud to be one of the only North American retailers of the full collection of Named digital patterns. Although you don’t always hear a lot about them around the sewing blogosphere, the Named team–sisters Saara and Laura Huhta from Helsinki–continue to be some of the most prolific and creative independent pattern designers working today.

They have recently released their Fall-Winter 2015 collection which they are calling “New Black.” I’ll let them describe the collection for you.

The New Black collection will take us back to basics, and it is a combination of so called wardrobe staples–a classic trench coat, shirt, straight skirt and a cardigan are all garments that should be the corner stones of every carefully-built wardrobe. The pieces in this collection are current and modern, but the designs are also classic and timeless. The collection was inspired by street fashion, and it is urban and edgy, practical and easy to wear. The clothes are loose-fitting and straight-cut, with classic colors such as black, white, beige and olive, spiced with bright magenta. Casual and clean-cut are two of the main characteristics of this collection. On top of that, the garments are also flattering and suitable for a variety of body types. The silhouettes are loose and simple, but the carefully designed, elaborate details make these garments interesting and intriguing.

The collection consists of ten(!) new styles. Here are some images from the collection’s lookbook.

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

Named Patterns Lookbook, Fall-Winter 2015

You’ll find all of this season’s styles right now at the top of the Named section of the Oliver + S shop.

Related: Introducing Named Patterns.

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8 Comments

  1. Fiona

    Dear Todd and Liesl, the Named patterns are super cool!! Although, it’s slowly becoming Springlike in the Southern Hemi, these patterns are ‘seasonless”‘ Still hanging out for your new range of kidlet patterns, when oh when? Thank you both for your interesting updates from your new lives in Spain. I do think you are crazy brave’- all of you. We in Australia hear so much negative news of live in Europe, these days. Todd, what are you up to in your new ‘life” away from the Big Apple?

    1. Fiona, since I’m the one who speaks Spanish, I’ve been doing a lot of the logistics related to the move and playing translator. We’ve had lots of appointments, meetings, and other bureaucratic stuff to get through, and that’s taken up a lot of my time for the last month.

  2. Nicole Keller

    Gorgeous, my 16 year old twin daughters had already sniffed these out, we have just been waiting for you to get them in.
    #pdfpatterns.

    1. Nicole Keller

      That would be #teampdfpatterns , sigh, I will never be a cool kid.

      1. Oh, I’m not so sure Nicole. You got it on the second try. That’s not too bad!

  3. Fiona

    Ah, all is revealed!! Yes, the hassles of setting up a new house, and life in a new place are legion! I hope it’s not wearing you out too much.

  4. Wow, a fabulous collection!!

  5. Jenny

    I really like the looks of the wrap dress. 🙂

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