![\"Fall](\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2013\/09\/FallPatternCovers-580x282.jpg\")
<\/p>\nSome of you have already pointed out the changes we’ve made to our packaging this season. You may have noticed that the paper dolls are no longer on the envelopes for our new patterns, and instead we’ve transitioned to photos of children wearing the clothing.<\/p>\n
<\/p>\n
As much as we love the paper dolls and we’re really sad to see them go, we understand that many of you were having trouble envisioning the finished clothing that could be made from the patterns when you looked at the illustrated paper dolls. Additionally, we’ve learned over the years that people who aren’t familiar with Oliver + S see our packaging and assume that the product is either a set of paper dolls or a sewing pattern for doll clothes. They didn’t understand that the patterns were for children’s clothing. I hope these photos will help you and others picture those cute little dresses and outfits more easily.<\/p>\n
When your order arrives you’ll notice that we’ve changed the envelopes themselves as well. The new envelopes are made with a heavy, sturdy cardstock to help them last longer. And in the process of changing the envelopes and making them more sleek and durable we also did away with the “belly band,” as we’ve always called it, and added a hole for hanging the envelopes so they can be displayed more easily in stores.<\/p>\n
We spent a lot of time developing this new packaging and agonizing over the details, and we hope that these changes will make the patterns more saleable in stores and more durable when you get them home. (Does your local fabric store carry our patterns? We would love it if you would encourage them to do so!)<\/p>\n
I would like to think that we’ll do more with the paper dolls someday, since they’re such a vital part of the the Oliver + S experience, but for the time being it seemed that photos are more important to many of you, so we’re focusing on those images right now.<\/p>\n
I hope you’ll enjoy your new patterns and their new look! We’re always working to improve your sewing experience and hope that these changes will be part of making sewing more fun and memorable for you.<\/p>\n","protected":false},"excerpt":{"rendered":"
Wherein we provide a little explanation about the change in our pattern packaging this season.<\/p>\n","protected":false},"author":3,"featured_media":7670,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[20687],"tags":[],"class_list":["post-7678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"jetpack_featured_media_url":"https:\/\/oliverands.com\/community\/content\/uploads\/2013\/09\/FallPatternCovers.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jZS5-1ZQ","jetpack-related-posts":[{"id":1516,"url":"https:\/\/oliverands.com\/community\/blog\/2010\/09\/fall-patterns-now-available.html","url_meta":{"origin":7678,"position":0},"title":"fall patterns now available!","author":"Liesl Gibson","date":"September 7, 2010","format":false,"excerpt":"Did you know that September is national sewing month? What better way to celebrate than by sewing with a new Oliver + S pattern. Our four new styles are now available for purchase on our website and through our retailers worldwide. Happy sewing!","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2010\/08\/AllDolls.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":124,"url":"https:\/\/oliverands.com\/community\/blog\/2008\/11\/boersmas.html","url_meta":{"origin":7678,"position":1},"title":"Boersma’s","author":"Liesl Gibson","date":"November 16, 2008","format":false,"excerpt":"Located in historic downtown McMinnville, Oregon, Boersma's Sewing Center offers a tremendous range of products and services, from sewing and knitting supplies to long-arm quilting machines for rent and sewing classes of all sorts.Because the store is located in a former department store, Boersma's also has enormous glass windows at\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2013\/04\/boersmas-758818.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":4564,"url":"https:\/\/oliverands.com\/community\/blog\/2012\/09\/fall-patterns-now-available-2.html","url_meta":{"origin":7678,"position":2},"title":"fall patterns now available","author":"Todd Gibson","date":"September 4, 2012","format":false,"excerpt":"At long last, our three new fall patterns are up on the website and ready for purchase. \u00a0 \u00a0 As we mentioned earlier, all three styles are available in paper and digital formats simultaneously. So take your pick. Book Report Dress: paper or digital Fairy Tale Dress: paper or digital\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2012\/08\/ThreeDolls.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5860,"url":"https:\/\/oliverands.com\/community\/blog\/2013\/03\/new-spring-patterns-now-available-2.html","url_meta":{"origin":7678,"position":3},"title":"new spring patterns now available","author":"Todd Gibson","date":"March 5, 2013","format":false,"excerpt":"At long last (we know many of you have had a hard time being patient...), the time has arrived! Our new patterns for spring are now up on the website and ready for purchase. \u00a0 \u00a0 Both styles are available in paper and digital formats. Take your pick. Roller Skate\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2013\/02\/TwoSpringDolls.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":48,"url":"https:\/\/oliverands.com\/community\/blog\/2009\/09\/meet-pearl.html","url_meta":{"origin":7678,"position":4},"title":"meet pearl","author":"Todd Gibson","date":"September 3, 2009","format":false,"excerpt":"Every kid needs a pet, right? Even paper doll kids need a pet. So this season the Oliver + S paper dolls have adopted a new friend. Here's Pearl.Pearl is a dachshund. We're not sure if Pearl is a boy dog or a girl dog, but that doesn't matter much\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2013\/04\/Pearl-723898.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":1457,"url":"https:\/\/oliverands.com\/community\/blog\/2010\/08\/new-firefox-persona.html","url_meta":{"origin":7678,"position":5},"title":"new firefox persona","author":"Todd Gibson","date":"August 30, 2010","format":false,"excerpt":"Do you use Firefox? If so, you'll enjoy this. We've just released the latest Oliver + S persona for Firefox: our paper dolls dressed in the new Nature Walk and School Photo patterns. Why not use it to dress your browser in Oliver + S for back-to-school.","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2010\/08\/Oliver%2BSFall2010Header.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/7678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/comments?post=7678"}],"version-history":[{"count":9,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/7678\/revisions"}],"predecessor-version":[{"id":67903,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/7678\/revisions\/67903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/media\/7670"}],"wp:attachment":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/media?parent=7678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/categories?post=7678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/tags?post=7678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}