Oliver + S is giving back-to-back presentations as part of the Brewer Schoolhouse series. Join us in room 334 of the David L. Lawrence Convention Center on Thursday starting at 4:45 PM.<\/p>\n
In our first presentation, \u201cCapturing New Customers with Oliver + S,\u201d we will show you how you can use Oliver + S patterns to win the loyalty of a new generation of customers\u2014and keep them for a lifetime.<\/p>\n
We will discuss the demographic profile of today\u2019s \u201cDedicated Quilter\u201d and will talk about the emerging generation of customers\u2014customers who may not be shopping at your store today. Come to hear us offer advice on capturing and retaining these new customers and to learn what your shop should be doing to protect itself from the growing number of gray market sellers courting these customers on the Internet.<\/p>\n
![\"Capturing](\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/pre2010\/CapturingNewCustomers-731205.jpg\")
We\u2019ll follow immediately at 5:20 PM with our second presentation, \u201cLittle Oliver + S Projects Lead to Big Sales.\u201d<\/p>\n
Designer Liesl Gibson will walk you through several current fabric collections, discussing how you can select and merchandise the fabrics you\u2019re probably already carrying to sell Oliver + S patterns (and vice versa). She will also share some success stories from current Oliver + S customers who have seen their fabric sales spike as a result of carrying our patterns.<\/p><\/blockquote>\n
And then don’t miss out on Saturday’s big event. No monster trucks or booming announcer voices to accompany them, but come hang out with Heather Ross and Oliver + S from 2:00 until 4:00 at booth #2442. We’ll be displaying outfits made using Heather’s new fabric collection and Oliver + S patterns, and I can almost guarantee some laughs and good times in the process. There may be a few treats as well.<\/p>\n
![\"Heather](\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/pre2010\/heather-sign-707962.jpg\")
<\/p>\n
Who knows, maybe we’ll even get silly enough to make our own announcer voices?<\/p>\n","protected":false},"excerpt":{"rendered":"
Wednesday morning we leave for Pittsburgh, where spring International Quilt Market convenes this season. I’d like to tell you this part of the business eventually becomes routine, but preparing for Market is always exciting. 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If you're in the area for any of them, please stop by to say hello.May 14 (4:45PM-5:15PM), Pittsburgh, PA:\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":60,"url":"https:\/\/oliverands.com\/community\/blog\/2009\/05\/principles-of-fabric-selection_22.html","url_meta":{"origin":76,"position":1},"title":"principles of fabric selection: introduction","author":"Liesl Gibson","date":"May 22, 2009","format":false,"excerpt":"Every season at Quilt Market, the show's organizers sponsor a series of Schoolhouse presentations for shop owners who are interested in learning more on topics of interest to them. This season, Oliver + S led two Schoolhouse sessions. One of our talks focused on how savvy retailers can increase sales\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2013\/04\/fabric2-778396.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":730,"url":"https:\/\/oliverands.com\/community\/blog\/2010\/05\/all-about-moda.html","url_meta":{"origin":76,"position":2},"title":"all about Moda","author":"Liesl Gibson","date":"May 28, 2010","format":false,"excerpt":"We really like Moda's visual and marketing team. Remember their dollhouse-themed booth we showed you the other day, with all that wonderful attention to detail? It all carries over into the effort Moda puts into their sales and marketing presentations, as well. For example, here are some of the materials\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2010\/05\/dollhouse.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2148,"url":"https:\/\/oliverands.com\/community\/blog\/2011\/01\/pillow-talk-hop.html","url_meta":{"origin":76,"position":3},"title":"pillow talk hop","author":"Liesl Gibson","date":"January 31, 2011","format":false,"excerpt":"Back in October, Moda hosted two School House presentations at Quilt Market and asked each Moda fabric designer in attendance to make and present a pillow that describes our creative journey: our design process, our background, or something unique about us. The room was packed for both presentations, and we\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2011\/01\/pillowtalk.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":75,"url":"https:\/\/oliverands.com\/community\/blog\/2009\/05\/market-wrap-up.html","url_meta":{"origin":76,"position":4},"title":"market wrap up","author":"Liesl Gibson","date":"May 20, 2009","format":false,"excerpt":"Wow. What a week it's been. We're glad to be back in the studio now, catching up after this season's Quilt Market in Pittsburgh.A big thank you to everyone who stopped by our booth. We really enjoyed speaking with staffers from so many of the shops that carry our patterns\u2026","rel":"","context":"In "general post"","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2013\/04\/21-770573.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":147,"url":"https:\/\/oliverands.com\/community\/blog\/2008\/05\/where-ive-been-for-weeks-now-in-spirit.html","url_meta":{"origin":76,"position":5},"title":"where I’ve been for weeks now, in spirit","author":"Liesl Gibson","date":"May 15, 2008","format":false,"excerpt":"Here we are in Portland, Oregon, preparing for the spring International Quilt Market, which begins this Friday. Market is an enormous trade show for quilt and fabric stores, where new products like fabrics and patterns are shown and available for wholesale orders. 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