{"id":730,"date":"2010-05-28T07:23:27","date_gmt":"2010-05-28T11:23:27","guid":{"rendered":"http:\/\/www.oliverands.com\/blog\/?p=730"},"modified":"2018-11-28T11:12:32","modified_gmt":"2018-11-28T16:12:32","slug":"all-about-moda","status":"publish","type":"post","link":"https:\/\/oliverands.com\/community\/blog\/2010\/05\/all-about-moda.html","title":{"rendered":"all about Moda"},"content":{"rendered":"<p>We really like Moda&#8217;s visual and marketing team. Remember their <a href=\"http:\/\/oliverands.com\/blog\/2010\/05\/quilt-market-report.html\">dollhouse-themed booth<\/a> we showed you the other day, with all that wonderful attention to detail? It all carries over into the effort Moda puts into their sales and marketing presentations, as well.<\/p>\n<p>For example, here are some of the materials from the show (click on the photos to enlarge for detail):<\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/dollhouse.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-724\" title=\"dollhouse theme\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/dollhouse-300x214.jpg\" alt=\"\" width=\"300\" height=\"214\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/dollhouse-300x214.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/dollhouse-1024x732.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/dollhouse.jpg 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>The little yellow booklet on the left is Moda&#8217;s April catalog, put out in advance of Quilt Market. Notice the sewing pattern theme, with the emphasis on children? Let&#8217;s look inside:<\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/catalog-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-723\" title=\"inside the catalog and the look book\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/catalog-3-300x218.jpg\" alt=\"\" width=\"300\" height=\"218\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog-3-300x218.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog-3-1024x744.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog-3.jpg 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/catalog-3.jpg\"><\/a><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/catalog-2.jpg\"><\/a><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/catalog-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-722\" title=\"inside the April catalog\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/catalog-2-300x221.jpg\" alt=\"\" width=\"300\" height=\"221\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog-2-300x221.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog-2-1024x755.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog-2.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\n<a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/catalog.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-721\" title=\"inside the April catalog\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/catalog-300x246.jpg\" alt=\"\" width=\"300\" height=\"246\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog-300x246.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog-1024x839.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/catalog.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>We were excited to find illustrations from our sewing patterns scattered throughout the book, demonstrating how the various fabric collections could be used in children&#8217;s clothing.<\/p>\n<p>The large book you can see in the top photo of this post, with the girl and the dollhouse on the cover, is the Moda Look Book, which is produced for every Quilt Market. It features all the new fabric collections, along with supporting materials like quilt designs, sewing patterns, etc. Here are the City Weekend pages (because we know if we don&#8217;t show you, you&#8217;ll accuse us of teasing):<\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/look-book-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-728\" title=\"look book\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/look-book-3-300x213.jpg\" alt=\"\" width=\"300\" height=\"213\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book-3-300x213.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book-3-1024x729.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book-3.jpg 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/look-book-3.jpg\"><\/a><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/look-book.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-726\" title=\"look book\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/look-book-300x208.jpg\" alt=\"\" width=\"300\" height=\"208\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book-300x208.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book-1024x710.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book.jpg 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/look-book-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-727\" title=\"look book\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/look-book-2-300x199.jpg\" alt=\"\" width=\"300\" height=\"199\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book-2-300x199.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book-2-1024x682.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/look-book-2.jpg 1800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/look-book-2.jpg\"><\/a>See what we mean? Such a great presentation they do.<\/p>\n<p>Moda is also well-known for providing all sorts of pre-cut fabrics so quilters can purchase a little bit of each fabric in a collection.<\/p>\n<p>Here are some jelly rolls, which are 2 1\/2&#8243; x 44&#8243; strips of fabric:<\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/jelly-rolls-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-732\" title=\"jelly rolls\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/jelly-rolls-2-300x239.jpg\" alt=\"\" width=\"300\" height=\"239\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/jelly-rolls-2-300x239.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/jelly-rolls-2-1024x816.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/jelly-rolls-2.jpg 1625w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>And here (starting from the right side) are a layer cake, a charm pack, and what we&#8217;re calling a petit four, which is not a standard Moda pre-cut but which they made specially for us to introduce our fabric collection:<\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/fabrics.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-725\" title=\"pre-cut fabrics\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/fabrics-300x248.jpg\" alt=\"\" width=\"300\" height=\"248\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/fabrics-300x248.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/fabrics-1024x847.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/fabrics.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Ok, you need to get a sense of the scale on that petit four. They&#8217;re a tiny 2 1\/2&#8243; square. This snapshot will help:<\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/DSC_0246a.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-733\" title=\"petit four\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/DSC_0246a-300x231.jpg\" alt=\"\" width=\"300\" height=\"231\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0246a-300x231.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0246a-1024x791.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0246a.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Cute, yes?<\/p>\n<p>Inside that house-themed tin you saw at the beginning of this post are another Moda pre-cut, the candy bar:<\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/tin.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-729\" title=\"candy bars\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/tin-300x250.jpg\" alt=\"\" width=\"300\" height=\"250\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/tin-300x250.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/tin-1024x855.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/tin.jpg 1116w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>So what can you make with jelly rolls, charm packs, petits fours, and candy bars? Well, I asked that, too. You can sew them together to make very easy quilts like these:<\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/DSC_0224a.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-735\" title=\"mini quilts\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/DSC_0224a-300x283.jpg\" alt=\"\" width=\"300\" height=\"283\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0224a-300x283.jpg 300w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0224a-1024x968.jpg 1024w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0224a.jpg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/oliverands.com\/blog\/wp-content\/uploads\/2010\/05\/DSC_0223a.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-734\" title=\"quilted table cloth\" src=\"\/\/o.osimg.net\/blog\/wp-content\/uploads\/2010\/05\/DSC_0223a-244x300.jpg\" alt=\"\" width=\"244\" height=\"300\" srcset=\"\/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0223a-244x300.jpg 244w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0223a-835x1024.jpg 835w, \/\/o.osimg.net\/community\/content\/uploads\/2010\/05\/DSC_0223a.jpg 979w\" sizes=\"auto, (max-width: 244px) 100vw, 244px\" \/><\/a><\/p>\n<p>Or you can get much fancier, with quilts specially designed to make use of these special cuts. Entire <a href=\"http:\/\/www.amazon.com\/s\/ref=nb_sb_noss?url=search-alias%3Dstripbooks&amp;field-keywords=jelly+roll+quilt&amp;x=0&amp;y=0\" target=\"_blank\">books<\/a> have been written about quilts made just from Moda pre-cuts. You can visit the <a href=\"http:\/\/www.modabakeshop.com\/\" target=\"_blank\">Moda Bake Shop<\/a> for free patterns and ideas, too.<\/p>\n<p>Next week we&#8217;ll show you our first quilt design, which you may have glimpsed in the photos of our booth. We&#8217;ll tell you all about it shortly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We really like Moda&#8217;s visual and marketing team. Remember their dollhouse-themed booth we showed you the other day, with all that wonderful attention to detail? It all carries over into the effort Moda puts into their sales and marketing presentations, &hellip;<\/p>\n","protected":false},"author":3,"featured_media":724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[20687],"tags":[20701],"class_list":["post-730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-fabric"],"jetpack_featured_media_url":"https:\/\/oliverands.com\/community\/content\/uploads\/2010\/05\/dollhouse.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jZS5-bM","jetpack-related-posts":[{"id":3386,"url":"https:\/\/oliverands.com\/community\/blog\/2011\/12\/moda-designer-holiday-blog-hop.html","url_meta":{"origin":730,"position":0},"title":"moda designer holiday blog hop","author":"Liesl Gibson","date":"December 7, 2011","format":false,"excerpt":"Remember Moda's Country Fair theme from Spring 2011 Quilt Market which was carried through to a designer blog hop last September? At that Quilt Market, all Moda's designers contributed a favorite recipe and a pattern for a quilt block. Shop owners could stop by each booth to collect the complete\u2026","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2011\/12\/Recipe.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":151,"url":"https:\/\/oliverands.com\/community\/blog\/2008\/03\/sssupermodels-touring-country.html","url_meta":{"origin":730,"position":1},"title":"sssupermodels: touring the country!","author":"Liesl Gibson","date":"March 11, 2008","format":false,"excerpt":"As much as we love our own illustrated paper doll packaging at Oliver + S, we think it's also nice to see how the actual garments will look when finished. To that end, I've just created a Flickr group where everyone can post photos of garments made using Olvier +\u2026","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2013\/04\/DSC_0050-777144.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2997,"url":"https:\/\/oliverands.com\/community\/blog\/2011\/09\/welcome-to-the-country-fair.html","url_meta":{"origin":730,"position":2},"title":"welcome to the country fair","author":"Todd Gibson","date":"September 8, 2011","format":false,"excerpt":"Today is the first day of school here in New York City. Summer was great, but we're all glad that S. is going back to join her friends at school again today. The end of summer usually means the end of lazy days at the lake, sleeping late, and dinners\u2026","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2011\/09\/hoplogo.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":707,"url":"https:\/\/oliverands.com\/community\/blog\/2010\/05\/quilt-market-report.html","url_meta":{"origin":730,"position":3},"title":"quilt market report","author":"Liesl Gibson","date":"May 25, 2010","format":false,"excerpt":"Hello there! We're pleased to be back in the studio again after our quick jaunt to Quilt Market. I'm sure you'll be seeing lots of blog posts from the show and may even grow tired of hearing about it over the next week. But many of you are eager to\u2026","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2010\/05\/DSC_0354a.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2891,"url":"https:\/\/oliverands.com\/community\/blog\/2011\/08\/more-apple-picking.html","url_meta":{"origin":730,"position":4},"title":"more apple-picking","author":"Liesl Gibson","date":"August 25, 2011","format":false,"excerpt":"I know many of you love getting to see our sewing patterns made up in different fabrics to help you imagine which fabrics you'll choose for your sewing projects. So here are some additional views of the Apple-Picking Dress made by our testers. Thanks, testers! This little dress was sewn\u2026","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2011\/08\/apple-dress-4.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":2729,"url":"https:\/\/oliverands.com\/community\/blog\/2011\/06\/a-little-help-from-our-friends.html","url_meta":{"origin":730,"position":5},"title":"a little help from our friends","author":"Liesl Gibson","date":"June 6, 2011","format":false,"excerpt":"If you follow Oliver + S on Facebook, you've already seen photos of our booth from Quilt Market. I thought it might be fun to tell you how the booth came together this time. We've always done a small booth with canvas curtains for walls, mostly because we don't have\u2026","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2011\/06\/model1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/comments?post=730"}],"version-history":[{"count":6,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/730\/revisions"}],"predecessor-version":[{"id":752,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/730\/revisions\/752"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/media\/724"}],"wp:attachment":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/media?parent=730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/categories?post=730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/tags?post=730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}