{"id":46368,"date":"2015-05-20T10:37:24","date_gmt":"2015-05-20T14:37:24","guid":{"rendered":"http:\/\/oliverands.com\/community\/?p=46368"},"modified":"2018-11-29T03:58:06","modified_gmt":"2018-11-29T08:58:06","slug":"what-we-learned-from-your-feedback-part-ii-how-you-stay-in-touch-with-us","status":"publish","type":"post","link":"https:\/\/oliverands.com\/community\/blog\/2015\/05\/what-we-learned-from-your-feedback-part-ii-how-you-stay-in-touch-with-us.html","title":{"rendered":"what we learned from your feedback: part II, how you stay in touch with us"},"content":{"rendered":"<p>When I <a href=\"http:\/\/oliverands.com\/community\/blog\/2015\/04\/what-we-learned-from-your-feedback-part-1-paper-vs-digital-patterns.html\">published a post last month<\/a> focusing on some of the things we learned from your responses to our recent survey, none of us thought it would garner the interest that it did. Over 200 of you left comments saying you wanted to hear more about what we discovered from the survey and what changes we\u2019re making as a result.<\/p>\n<p>Starting today, and continuing through June, I\u2019ll be here every other Wednesday to share our findings and our resulting change in direction with you. Today I\u2019ll be focusing on what we learned about how you prefer to stay in touch with us.<\/p>\n<p>We put a lot of time, effort, and expense into communicating with you and providing you with the means to communicate with each other. Building a global community of sewists is part of what we hope to accomplish with Oliver + S, and communication is essential in that regard. So in developing our survey we included a number of questions on that topic. Here\u2019s a recap of what you told us.<\/p>\n<p><!--more--><\/p>\n<p>We asked you to select the ways that you use to stay in touch with us, and here\u2019s what you said:<\/p>\n<ul>\n<li>Read the blog: 74%<\/li>\n<li>Read the newsletter: 61%<\/li>\n<li>Use the Flickr group: 36%<\/li>\n<li>Follow on Facebook: 34%<\/li>\n<li>Follow on Pinterest: 24%<\/li>\n<li>Follow on Instagram: 14%<\/li>\n<li>Participate in the discussion forums: 12%<\/li>\n<li>Follow on Twitter: 4%<\/li>\n<\/ul>\n<p>It didn\u2019t really come as a surprise to us that the blog and the newsletter are the two most popular ways we have of reaching you. Over the last year we have been putting more and more of an emphasis on providing interesting, useful, and engaging content on the blog and in the newsletter to inspire your creativity. We were pleased that so many of you reported that you find these efforts worthwhile and that you make use of them.<\/p>\n<p>Almost everyone, 84% of respondents, reported receiving the Oliver + S newsletter. (In response to this question, 5% of respondents selected the option, \u201cI have such a full inbox I don\u2019t know if it\u2019s there or not.\u201d For all of you, we feel your pain.) In terms of how often you would like to receive emailed newsletters, 89% of respondents voted for monthly, every other week, or weekly. So clearly you\u2019re interested in receiving regular email from us.<\/p>\n<p>Two of the most frequently mentioned items you said you would like to see in the newsletter are special newsletter-only discounts and unique newsletter content. We\u2019ve heard you, and we can do that. But we\u2019re not going to give you details about what we\u2019re planning to do here on the blog. If we did, when we do it in the newsletter, it wouldn\u2019t be unique to the newsletter only, would it? So if you\u2019re interested in what we\u2019re doing to the newsletter in response to your requests, you\u2019ll need to subscribe\u2014which you can do by providing your email address on the <a href=\"http:\/\/oliverands.com\/\">home page of our website<\/a>.<\/p>\n<p>We make the content we publish on the blog available in different ways, and you reported that you make use of all of them. When we asked you how you read our blog content, here\u2019s what you reported:<\/p>\n<ul>\n<li>Visit the blog on the website: 54%<\/li>\n<li>Subscribe by email: 26%<\/li>\n<li>Use a feed reader: 18%<\/li>\n<\/ul>\n<p>Not everyone is aware of the fact that we\u2019ve made it easy for you to get intros to Oliver + S blog posts delivered to your email box when posts are published. This is, we think, the easiest and most convenient way to keep up to date with what\u2019s going on in the community. To subscribe, just <a href=\"http:\/\/oliverands.com\/community\/\">go to the blog<\/a> and provide your email address in the box at the top left of the page. We won\u2019t spam you; we promise. And you can unsubscribe from these emails at any time.<\/p>\n<p>We also asked you to rank the kind of blog content you appreciate most. From most appreciated to least appreciated, here\u2019s how you replied:<\/p>\n<ul>\n<li>Tutorials\/Customizing with Oliver + S<\/li>\n<li>Inspirational ideas for sewing for kids<\/li>\n<li>My favorite Oliver + S pattern<\/li>\n<li>Inspirational ideas for sewing for women<\/li>\n<li>Sew-alongs<\/li>\n<li>Photo round ups and Feature Friday<\/li>\n<li>Behind the scenes posts<\/li>\n<li>Color palettes<\/li>\n<li>Tween style<\/li>\n<li>Posts on women\u2019s style and fashion, not particularly related to sewing<\/li>\n<\/ul>\n<p>When we asked you to write in what you look for on the blog and what brings you back, the thing we heard again and again was that inspiration is key. You\u2019re looking for ideas and examples to inspire your creativity and to help keep your sewing fresh. You like seeing the fabric other people select for sewing different patterns. You like to see customizations of patterns and tutorials for how to do interesting things with the pattern you already own. And you like it that we have opened up the blog to so many guest contributors who bring fresh ideas, voices, and perspectives. One thing you said you would like to see more of on the blog is Liesl\u2019s perspective on fashion and industry-related issues.<\/p>\n<p>In response to your feedback, we\u2019ve already begun changing up the types of posts we publish and the frequency with which we publish them. You\u2019ll be seeing more tutorials and sew-alongs (for which we have created <a href=\"http:\/\/oliverands.com\/community\/groups\/sew-alongs\/forum\/\">a special group in the discussion forums<\/a> to make them easier to follow and to find in the future), and you\u2019ll be hearing more from Liesl with her insights. We hope you appreciate these modifications to our editorial approach.<\/p>\n<p>Many of you reported that you follow us on various social media channels\u2014Facebook, Instagram, Pinterest, and Twitter. We weren\u2019t particularly surprised by what we heard here. There is one thing to note, though.<\/p>\n<p>Two or three years ago, Facebook was a great platform for us to use for keeping in touch with you. That has changed, however, as Facebook has become more aggressive about monetizing the content people post there. For any given update we publish on Facebook, typically only 5-8% of our followers see it in their newsfeed. Of course, we could pay Facebook to show it to more of you, but most of the time we don\u2019t. So we\u2019ll be expending less effort on Facebook in the future. And if you\u2019re interested in staying in touch with our latest developments and you follow us on Facebook, don\u2019t assume you\u2019ll see updates from us in your newsfeed. We\u2019ll still post them to Facebook, but chances are that they won\u2019t be shown to you. (If you do want to maximize the chances that you\u2019ll see content from us in the future, the best way to do that is to Like what you do see from us when it appears. The Facebook algorithm takes this into account when selecting what to include in your newsfeed.)<\/p>\n<p>The two results that were somewhat surprising to us were the percentage of people who reported staying in touch with us by using <a href=\"https:\/\/www.flickr.com\/groups\/oliverands\/\">the Flickr group<\/a> and by participating in <a href=\"http:\/\/oliverands.com\/community\/forums\">the discussion forums<\/a>. We thought that these numbers would have been higher.<\/p>\n<p>As of today, there are almost 27,000 photos of beautiful garments you\u2019ve sewn with Oliver + S patterns in the Flickr group. If you\u2019re looking for ideas or inspiration for your next project, you\u2019re sure to find them there.<\/p>\n<p>Several of you said that it would be helpful if we would find a way to bring selected Flickr photos onto the Oliver + S website in a more curated manner. We thought this was a great idea, and we have a project underway now that will allow you to see selected images from the Flickr group on the page for each pattern in the shop section of the site. So when you visit the page for the Carousel Dress, for example, you\u2019ll have a tab on the bottom half of the page that you can select to see a collection of Carousel Dresses from the Flickr group. We hope to have this enhancement ready to roll out within the next few months.<\/p>\n<p>Similarly, the discussion forums seems to be an underused resource that we could do more to promote. The forums are filled with content you have contributed in response to questions people have had about sewing with our patterns. And, maybe more importantly, the discussion forums are where a global community of women with children gather to discuss their shared interest in sewing as well as other important and not-so-important aspects of their lives. It truly is a global supportive community.<\/p>\n<p>Over the last year we have made an investment in improving the forums to enhance the community that has developed there. Forum members now have the opportunity to create personal profile pages to share information about themselves and to provide links to their online presence in other venues. There are now special topic groups where people can gather to discuss shared areas of interest such as heirloom sewing and embroidery, cooking and baking, and sewing for yourself. (And if you have a group you would like to start and administer, you\u2019re able to do that once you register in the forums.) We would love to have more people take advantage of this resource and join the community that has developed there, and we\u2019ll be looking for ways to continue making the forums more useful and beneficial to you.<\/p>\n<p>Again, we sincerely appreciate the time that so many of you put into giving us your feedback, and we want you to know that we\u2019re listening and responding.<\/p>\n<p>I\u2019ll be back in two weeks with another post in this series. The next one will focus on the say we are giving you in our product development process.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is Part II of our series on what we learned from your responses to our recent survey. Today&#8217;s topic is how you stay in touch with us.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"footnotes":""},"categories":[20687],"tags":[9],"class_list":["post-46368","post","type-post","status-publish","format-standard","hentry","category-general","tag-behind-the-scenes"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5jZS5-c3S","jetpack-related-posts":[{"id":47983,"url":"https:\/\/oliverands.com\/community\/blog\/2015\/07\/what-we-learned-from-your-feedback-part-v-we-can-ask.html","url_meta":{"origin":46368,"position":0},"title":"what we learned from your feedback: part V, we can ask","author":"Todd Gibson","date":"July 1, 2015","format":false,"excerpt":"In the final post in our series about what we learned from our customer survey, we make an ask of you.","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":44679,"url":"https:\/\/oliverands.com\/community\/blog\/2015\/04\/what-we-learned-from-your-feedback-part-1-paper-vs-digital-patterns.html","url_meta":{"origin":46368,"position":1},"title":"what we learned from your feedback: part 1, paper vs. digital patterns","author":"Todd Gibson","date":"April 15, 2015","format":false,"excerpt":"We lift the curtain and give you some inside information about how we've made the business decisions we've made about digital vs. paper sewing patterns.","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":47428,"url":"https:\/\/oliverands.com\/community\/blog\/2015\/06\/what-we-learned-from-your-feedback-part-iii-product-development.html","url_meta":{"origin":46368,"position":2},"title":"what we learned from your feedback: part III, product development","author":"Todd Gibson","date":"June 3, 2015","format":false,"excerpt":"Todd is back today with another post recapping some of the feedback we received from our customer survey. Today's topic: product development.","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":59322,"url":"https:\/\/oliverands.com\/community\/blog\/2017\/01\/ask-me-back-again.html","url_meta":{"origin":46368,"position":3},"title":"ask me: back again!","author":"Liesl Gibson","date":"January 23, 2017","format":false,"excerpt":"It's back again: ask Liesl your questions because our very popular Ask Me series has returned!","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2017\/01\/AMgraphFeatured.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":42099,"url":"https:\/\/oliverands.com\/community\/blog\/2015\/01\/pinterest-picks-and-other-links.html","url_meta":{"origin":46368,"position":4},"title":"pinterest picks and other links","author":"Liesl Gibson","date":"January 23, 2015","format":false,"excerpt":"Here are some of the things that caught Liesl's eye this past week.","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2015\/01\/pick-3.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":5199,"url":"https:\/\/oliverands.com\/community\/blog\/2012\/12\/the-genq-2012-addicted-stitcher-survey.html","url_meta":{"origin":46368,"position":5},"title":"the GenQ 2012 addicted stitcher survey","author":"Todd Gibson","date":"December 19, 2012","format":false,"excerpt":"The nice people at Generation Q Magazine have asked us to share some information with you, and we're happy to do it. Last month they launched the GenQ 2012 Addicted Stitcher Survey to gather information about people like you--members of the contemporary sewing community.\u00a0The information you share there will be\u2026","rel":"","context":"In &quot;general post&quot;","block_context":{"text":"general post","link":"https:\/\/oliverands.com\/community\/list\/general"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/oliverands.com\/community\/content\/uploads\/2012\/12\/addictedstitcher2-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/46368","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/comments?post=46368"}],"version-history":[{"count":5,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/46368\/revisions"}],"predecessor-version":[{"id":46373,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/posts\/46368\/revisions\/46373"}],"wp:attachment":[{"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/media?parent=46368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/categories?post=46368"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oliverands.com\/community\/wp-json\/wp\/v2\/tags?post=46368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}