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Using PayPal for online purchases

As time goes by, we're seeing an increasing percentage of shoppers on our website purchasing with PayPal. I'm curious about why that is and if there's anything we could do to make the PayPal checkout process easier for those of you who choose to pay that way.


So, for those of you who prefer to buy with PayPal, would you mind answering a couple questions for me?


First, why do you prefer to use PayPal instead of a credit or debit card? And, second, have you purchased from any other sites that have an easier PayPal checkout process than the one we do where you're redirected to PayPal's site to provide your payment info? If so, what was easier about how their PayPal process is done?


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