Oliver + S Wholesale Customer Newsletter
August, 2009, Vol. 12
Although the thermometer tells us it's still summer here in New York, the calendar is saying that fall is just around the corner. I hope you've managed to get a little break from your shop to enjoy some time with family and friends this summer.
In this month's newsletter we take the wraps off what we've been working on in the studio for the last several months and give you a preview of our two new fall patterns. We've worked very hard on these styles—harder than on any of our patterns released to date—and we think you and your customers are going to love the options and the versatility they feature.
Cheers,
Liesl
Fall Pattern Preview
This fall we're releasing two new patterns that give your customers more options than ever for expressing their style.
The Jump Rope Dress is a shirtwaist dress pattern featuring a rounded collar and front placket detail. The pattern includes two styles. The short sleeve style has a folded cuff with sleeve tab, slightly dropped waist, and a self sash with belt loops. The long sleeve style features A-line shaping and bias trimmed patch pockets.
The School Days Jacket & Coat pattern can handle the elements as either a hooded raincoat or a fall or winter jacket for both boys and girls. The pattern features patch pockets and choice of duffle or button tab closure details. The pattern also comes with instructions for making an optional removable quilted lining that can be created with or without sleeves for additional warmth.
Have you been thinking of expanding your fabric inventory beyond quilting cottons? This pattern will give you an excuse to make the leap. Oilcloth and laminates are perfect for making this as a raincoat. And customers looking to make a warm winter jacket will be interested in purchasing a couple yards of wool coating. Feel free to contact us for supplier recommendations.
Both patterns will be released in our two size ranges: 6 months through 3T and sizes 4 through 8.
Over the next few weeks we’ll be posting more detailed descriptions of both patterns, complete with photos of the interesting details on each, on our blog. You can check in there for more information on the various options and selling points that the patterns present.
The official release date to consumers and distributors is September 8. But we’ll be shipping pre-orders to our direct wholesale customers the week before, so they have patterns in store for the September 8 release. You can download a pre-order form from our website.
Scheduled Website Downtime
Due to scheduled maintenance, the Oliver + S website will be unavailable for between 12 and 24 hours starting at approximately 8:00PM ET next Friday, August 21.
Upcoming Announcements
Be sure to check in at our blog regularly this month. We have lots of new things to share (including a new, free downloadable pattern that you can provide to your customers!) prior to the release of the new fall patterns.
Blogroll
Summer is supposed to be the quiet season, but your customers have been busy sewing.
We've been surprised by how many photos of great new outfits have shown up in the Flickr group lately. Here are some items that caught our eye this month:
- A Tea Party Playsuit in red, white, and blue for the Fourth of July
- Also in red, white, and blue, a very summery Sailboat top, pant, and skirt from Spool in Philadelphia
- A perfect-for-summer, short sleeve version of the 2 + 2 blouse
- A very simple, and elegant, Birthday Party dress in linen
For More Information
Email: information@oliverands.com
Website: www.oliverands.com
Phone: (866) 231-9639